With our first design, we sought to change the way optical frames look and feel; not just by the product itself, but through the honest,
thoughtful approach to creating it.
Our unprecedented use of a familiar material - laminated maple temples cut from a retired skateboard - rooted our business in the idea
that glasses can be more than just functional accessories.
Today, DRIFT pays homage to a broad field of influence, from the architecturally inspired steel core of our wood temple, to the
resonant beauty of the Delta Blues. Each design is embodied with a character and beauty of its own.
Every design has a voice - a specific list of demands. From the sourcing of sustainable hardwoods, the engineering of a new process, or a
partnership with a meaningful nonprofit, we make every effort to make that design impactful - to let that voice be heard.
In an era of rapid product development, we've discovered that the best methods are not always the easiest. A pairing of new-school
technology and old-school craftsmanship provide the foundation of our 2000 square foot Chicago studio, where every DRIFT frame is made
by hand, by real people, and with a supreme attention to detail.